A clássica estratégia do oceano azul foi o momento "a-ha!" dessa campanha. Ora, a B&T já era a maior corretora de câmbio do Brasil, mas a maioria das pessoas fazem câmbio com os bancos, pagando muito mais caro por isso. Deixamos as corretoras menores brigando entre si, estalamos os dedos, arregaçamos as mangas e entramos na batalha contra os bancões pra vencer.
![](https://cdn.myportfolio.com/efb2db86-b99e-483a-a336-21603d2cb3ec/8aec4b08-abea-4c8a-8c96-2b5e0ddf0ba8_rw_1920.jpg?h=1bbfe78a91ff6284a289e4f57c502a71)
![](https://cdn.myportfolio.com/efb2db86-b99e-483a-a336-21603d2cb3ec/2269b2ca-e27d-49c4-81ee-5c7c1e8eda43_rw_1920.jpg?h=e04a63ba5fbe81d07059b14501aa240f)
![](https://cdn.myportfolio.com/efb2db86-b99e-483a-a336-21603d2cb3ec/c25d2ee9-4834-4c84-ab60-fe1643aa16b7_rw_1920.jpg?h=2ed6c729cd90cbb35d43fa3b48d54634)
![](https://cdn.myportfolio.com/efb2db86-b99e-483a-a336-21603d2cb3ec/9f43f92b-27ed-4626-8a07-e3a08d3bf195_rw_1920.jpg?h=d2439d1bb5896e45224b44ce4320e8c5)
![](https://cdn.myportfolio.com/efb2db86-b99e-483a-a336-21603d2cb3ec/f0e95727-ec2a-405c-ad48-822f3bca1c99_rw_1920.jpg?h=9d4a295a04406db4acfd96ea34d6d151)