Existia um nome e um produto: aplicativo de transferências internacionais focado no público brasileiro. Deixaram o branding com a gente e deu no que deu: um manifesto transformado em samba, uma identidade super simpática, uma ação de endomarketing que fez os funcionários, sem saber, virarem músicos de uma escola de samba. Dá uma olhada pra entender!
![](https://cdn.myportfolio.com/efb2db86-b99e-483a-a336-21603d2cb3ec/3dc87267-a38a-45e0-beb7-d15eee9f9f71_rw_1920.png?h=0eecdaed873d2d44c4c963175db04325)
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Um branding setup bem feito se evidencia nos detalhes. Como os sons de um app, por exemplo. No app do IZZI, a leveza e a positividade de um cavaco indicam quando uma transferência financeira é enviada com sucesso:
Xiiii... E quando dá falha no envio, qual seria o som brasileiro mais adequado?
Opa, entrou grana? As moedas de um pandeiro sinalizam a boa notícia: